I’ve been running Vinix for over 17 years, working with companies of all sizes on their brands, websites and digital projects. My role is to understand what a project really needs, set the creative direction, bring in the right people and stay closely involved until it feels right.

I like to keep things simple and pragmatic. Understand the problem first, make clear choices, and spend time and budget where they actually make a difference.

Many of our clients have been with us for years, some for more than 15. I think that says a lot about how I like to work.

Alongside Vinix, I’m also available for selected fractional Creative Director roles.